Brand Safety Policy
A safe and controlled environment for partner brands
Version 1.0 — January 2026
Our commitment
WonderLive is committed to providing partner brands with a safe, transparent advertising environment aligned with their values. This policy defines the measures implemented to protect advertisers' image and reputation.
What is Brand Safety?
Brand Safety refers to all measures aimed at protecting a brand's image against negative or inappropriate associations in an advertising context.
- Avoiding ad display alongside inappropriate content
- Ensuring an environment compatible with brand values
- Preventing reputation and image risks
- Ensuring transparency on ad placements
Content classification
WonderLive uses a multi-layer classification system to categorize content:
Level 1 — Brand Safe
Family-friendly and universal content
- Education, tutorials, lifestyle
- Mainstream entertainment
- Creators with WQS > 70
- No recent reports
Level 2 — Brand Compatible
Acceptable content with restrictions
- Current affairs (non-controversial)
- Moderate adult humor
- Gaming (without excessive violence)
- WQS between 50-70
Level 3 — Brand Sensitive
Content requiring evaluation
- Social/political topics
- Provocative or satirical content
- WQS between 30-50
- History of minor reports
Level 4 — Excluded
Content not eligible for advertising
- WonderLive rule violations
- Hateful or dangerous content
- WQS < 30 or active suspensions
- Detected fraud or manipulation
Excluded content categories
Brands will never be associated with the following content:
Illegal content
- Incitement to hatred or violence
- Terrorism and extremism
- Exploitation of vulnerable people
- Child sexual abuse material
Dangerous content
- Promotion of drugs or illegal substances
- Dangerous challenges or self-harm
- Medical misinformation
- Weapons and explosives
Deceptive content
- False information (fake news)
- Scams and fraud
- Metrics manipulation
- Spam and duplicate content
Offensive content
- Harassment and cyberbullying
- Discrimination
- Sexually explicit content
- Privacy violations
Proactive moderation
WonderLive combines several approaches to ensure brand safety:
AI Moderation
Automatic content analysis before publication
- Inappropriate content detection
- Automatic level classification
- Real-time alerts
Human Moderation
Dedicated team for complex cases
- Report review
- Contextual evaluation
- Final decisions on borderline cases
Community Reporting
Users can report content
- Integrated reporting system
- Priority handling of brand reports
- Feedback on actions taken
Advertiser controls
Partner brands have advanced controls:
Exclusion lists
- Exclude specific creators
- Exclude content categories
- Exclude keywords
Positive targeting
- Select approved creators
- Target by topic
- Target by minimum WQS level
Reports and transparency
- Detailed placement reports
- Incident alerts
- Access to brand safety metrics
Role of WQS in Brand Safety
The Wonder Quality Score (WQS) is a key indicator for brand safety:
- WQS > 70: Creators recommended for premium campaigns
- WQS 50-70: Eligible creators with standard controls
- WQS 30-50: Case-by-case evaluation required
- WQS < 30: Not eligible for ad placements
WQS integrates quality signals, authentic engagement and rule compliance.
Incident procedure
In case of a brand safety incident, WonderLive follows a strict procedure:
1. Detection (< 1h)
Incident identification via AI, moderation or report
2. Assessment (< 4h)
Severity and potential impact analysis
3. Action (< 24h)
Content removal and/or placement suspension
4. Notification (< 48h)
Information to affected brands
5. Report (< 7d)
Detailed incident report and corrective measures
Guarantees and commitments
Total transparency
Full access to placement and performance data
Refund
Refund for impressions on non-compliant content
Dedicated support
Brand safety team available for partners
Regular audits
Independent audits of our brand safety practices
Verified partners
WonderLive works with recognized partners:
Verification
- Certified brand safety tools
- Independent viewability measurement
- Ad fraud detection
Standards
- IAB (Interactive Advertising Bureau) compliance
- GARM (Global Alliance for Responsible Media)
- TAG (Trustworthy Accountability Group)
Policy evolution
- This policy is regularly updated to reflect best practices
- Major changes are communicated to partners with 30 days notice
- Partner brand feedback is integrated into our evolution
Brand Safety Contact
For any brand safety questions:
General questions
brandsafety@wonderlive.comIncident reporting
incident@wonderlive.comBrand partnerships
brands@wonderlive.comResponse time: 24-48 business hours
Version : 1.0
Last updated : January 2026