Ethical Advertising. Brand Safety. Traceable Performance.
WonderLive is opening its early partners program for select brands who want to test more ethical creator campaigns, with a structured brand safety framework and a clear roadmap for performance measurement.
ℹ️ Current status: WonderLive is in pre-launch phase. We're starting with an initial pool of founding creators and pilot campaigns co-built with a limited number of brands.
Designed for brands who want performance without sacrificing their values.
Enhanced brand safety
Engaged audience & verified creators
Clear reporting (traceable KPIs)
Social impact via WonderCare
Creator campaigns under control, from brief to reporting.
Brand safety by design
We're building WonderLive around a structured brand safety framework:
- 1 Creators verified and progressively scored via the Wonder Quality Score (WQS), our internal evaluation system.
- 2 Sensitive content rules co-defined with you (allowed / restricted / prohibited categories).
- 3 Targeted validation process for sponsored content on pilot campaigns.
Current status: WQS and validation processes are being progressively deployed with our first founding creators and brand partners.
Genuinely engaged audience
- → Community rewarded for real engagement (XP, badges)
- → Fewer bots and fake engagement, more qualitative signals
- → Ability to target affinity niches rather than opaque mass reach
Reporting & management (in development)
📊 What you'll be able to track from the first pilot campaigns:
- ✓ A campaign dashboard with key KPIs: reach, engagement, clicks, conversions (if tracking enabled).
- ✓ Tracking by creator, campaign, and format, readable by your teams.
- ✓ Data exports for your marketing teams or agencies.
🔎 How we measure — transparency & privacy-compliant:
- • Integration with your existing tools (UTM, analytics, pixels) to measure what matters to you.
- • Tracking enabled with consent and GDPR compliance.
- • No data sold to third parties: data is used to improve your campaigns, not to feed an opaque marketplace.
ℹ️ Current status (Q1 2026): The ads dashboard is under development. The first reporting modules will be opened in pilot phase with a limited number of brand partners.
*Goal: make every campaign clear, manageable, and justifiable internally.
Formats designed for creators, useful for brands.
Creator sponsoring
- • Native integrations in existing content
- • Storytelling co-built with creators
- • Activation possible across multiple creators / themes
Lives & events
- • Sponsored lives with real-time interaction
- • Q&A, product launches, demos, special events
Missions & challenges
- • Community missions around your brand (UGC, challenges, participation)
- • XP and badge mechanics integrated to boost engagement
Marketplace & lasting presence
- • Featuring in dedicated spaces (services, digital products)
- • Progressive integration, according to our product roadmap
CSR & Impact (via WonderCare)
- • Campaigns combining brand visibility + support for WonderCare projects
- • Co-branding on educational or social projects
All formats are designed to respect creators' voice and community attention. Some advanced advertising formats (VRR Ads, WonderGo, etc.) will arrive progressively, according to our product roadmap.
How will WonderLive Ads work? (Product vision)
ℹ️ Important: The formats and mechanics described below are under development. Final details (pricing, features, KPIs) will be co-built with our pilot brand partners and may evolve based on feedback.
1. Formats designed for opt-in engagement
Community Missions (Quests)
Your brand offers missions that users choose to complete (content discovery, interactions, participation in specific actions). They are rewarded for their engagement in the app.
Sponsored creator content
Native integrations in creator content, with co-built storytelling validated upstream for brand safety.
Lives & events
Live sessions with creators (product launches, demos, Q&A, highlights) in a moderated framework identified as sponsored.
2. A respectful experience for the community
- ✓ 100% opt-in: no forced ads, campaigns appear as missions or content clearly identified as "sponsored".
- ✓ Contextual targeting: themes, interests, and in-app behaviors rather than intrusive profiling.
- ✓ Verified creators: selection based on content quality, safety, and alignment with your values.
3. Performance measured on real engagement
Planned pricing model
- • Payment based on qualified actions (engagement, participation, conversions) rather than simple impressions.
- • Clear KPIs: reach, engagement, clicks, conversions (if tracking enabled), mission participation.
Measurement framework
- • Integration with your tools (UTM, analytics, pixels) when relevant.
- • Tracking set up with consent, GDPR compliant.
- • Transparent reporting by creator, campaign, and format.
A dedicated brand dashboard is in development for the pilot phase to centralize campaign management.
4. Structural brand safety
- 🛡️ Sensitive categories excluded by principle (gambling, high-risk speculative financial products, tobacco/vape, etc.).
- 🛡️ Distribution rules co-defined with each brand (accepted environments, sensitive themes, red lines).
- 🛡️ Sponsored content validation before distribution, then continuous monitoring during the campaign with escalation process if needed.
These mechanics will be tested and refined with our pilot brand partners starting Q2 2026. Operational details (final pricing, feature scope, SLAs) will be confirmed after the pilot phase.
A process designed for first pilot campaigns
Brief
Objectives (awareness / consideration / conversion / CSR), targets, brand safety constraints, budget.
Matching & recommendations
Creator selection from our Founding Creators and early community. Proposal of formats, key messages, and planning.
Validation
Validation of creators, creative guidelines, and sensitive messages.
Launch & monitoring
Dedicated support during the campaign. Possible adjustments (creators, messages, formats) based on performance and your feedback.
Reporting & next steps
Review of available KPIs, learnings, recommendations for next waves.
You're supported by a dedicated team, with a single point of contact throughout the pilot.
Image control and risk reduction.
Distribution framework
- 1 List of allowed / restricted / prohibited categories
- 2 Clear red lines: no hateful, deceptive, dangerous content
Creative control
- ✓ Validation of key messages and sensitive claims
- ✓ Option for pre-approval of scripts / major visuals
Moderation & escalation
- → Hybrid moderation (AI + human) on content and comments
- → Escalation process in case of issues (content to remove, potential crisis)
Categories prohibited by principle
- ✗ Gambling and sports betting
- ✗ High-risk speculative financial products (CFDs, leveraged trading, etc.)
- ✗ Tobacco, vape, drugs
- ✗ Products or services that clearly harm health or human dignity
More broadly, any product or service considered toxic to the community, according to our internal Brand Safety rules, may be refused. We prioritize brands compatible with a healthy environment for creators, the community, and minors.
These rules apply from the first campaigns and will be formalized in public Brand Safety policies, accessible to your teams and agencies.
You stay in control, without micro-managing every post.
What sets us apart (product vision)
Structural brand safety
- ✓ A creator scoring system (WQS) designed to be transparent and public eventually.
- ✓ Sensitive categories prohibited by design (gambling, high-risk speculative financial products, tobacco, etc.).
- ✓ A targeted validation process for sponsored content before distribution on pilot campaigns.
Quality-first engagement
- ✓ XP and badge mechanics designed to reward qualitative interactions, not just volume.
- ✓ Goal: reduce noise (bots, fake engagement) and better value authentic engagement.
Transparency & traceability
- ✓ A campaign dashboard with standardized KPIs is under development.
- ✓ Clear explanation of mechanics (how campaigns are distributed, how results are calculated).
Integrated impact
- ✓ The WonderCare Fund, dedicated to educational and social projects.
- ✓ Ability to link your campaigns to impact projects, with transparent reporting on allocated amounts.
ℹ️ These differentiators reflect our product design. Numerical comparisons with other platforms will be published once we've accumulated enough real campaign data.
Who is WonderLive for on the brand side?
Suited if:
- ✓ You target 16-35 year olds and affinity communities.
- ✓ You're looking for creator partnerships more lasting than one-shots.
- ✓ You have high brand safety requirements.
- ✓ You already integrate (or want to integrate) a CSR / impact dimension.
- ✓ You're ready to test early a new platform and co-build formats with us (pilot brand partners program).
Less suited if:
- ! You're only looking for massive reach without context consideration.
- ! You prioritize raw volume at all costs, regardless of environment quality.
We prioritize brands ready to co-build responsible campaigns rather than buying anonymous mass reach.
Where is WonderLive for brands?
Current status (Q1 2026)
- • Pre-launch phase: development of advertising formats and campaign dashboard.
- • 300 Founding Creators being onboarded (verified profiles, varied niches).
- • Early community being built (waitlist users, first engagement tests).
- • At this stage, no large-scale ad campaign has been launched yet.
Estimated timeline
- → Q2 2026: launch of 5-10 first pilot campaigns with early brand partners.
- → H2 2026: progressive opening to more brands + dashboard and format enrichment.
- → 2027: deployment of advanced formats (VRR Ads, WonderGo formats, marketplace, etc.), based on pilot learnings.
Pilot brand partners program
- ✓ Early access to first formats (creator sponsoring, lives, missions).
- ✓ Co-construction of mechanics with our product & brand safety teams.
- ✓ Preferential commercial conditions and priority access to audience data when available.
What studies say about brand safety
Even without massive internal data (yet), we're building WonderLive from a simple observation:
Brands want more control over the environment in which they appear.
Consumers expect brands to be aligned with their values.
Market insight examples:
More and more brands report brand safety incidents related to creator content and strengthen their verification and monitoring processes.
Agencies recommend proactive brand safety frameworks: pre-campaign audit, clear contracts, continuous monitoring, crisis plans defined in advance.
WonderLive is designed to integrate these practices into the platform, rather than managing them case by case.
What we offer in pre-launch phase
Join our pilot brand partners program
Join the pilot program
We prioritize brands ready to co-build responsible activations.
Frequently Asked Questions (Brands / Companies)
Indicative test budget: €5-15k
1 to 3 creators, 1 content wave, 3-6 weeks.
Standard budgets: €20-50k
Multi-creator campaigns, multiple formats (sponsoring, missions, lives).
Custom programs: €50k+
Long-term initiatives, complex integrations, co-brandings with WonderCare.
These amounts are indicative and adjusted based on your objectives, number of activated creators, and campaign duration.
Pilot brand partners benefit from preferential conditions and enhanced support.
• reach & impressions
• engagement (likes, comments, shares, watch time)
• clicks & conversions (if tracking enabled)
• mission / challenge participation
On the measurement stack side:
• Integration with your tools (UTM, analytics, pixels) when relevant.
• Strict GDPR compliance and user consent.
• Structured reporting in a dedicated dashboard, being deployed on first pilot campaigns.
For any specific question (regulated sector, strong constraints), we can adapt the framework case by case.